This week we’re featuring a series of five conversations between Rewire Me founder Rose Caiola and Krishna Pendyala, life coach and author of Beyond the PIG and the APE. Below is the fourth installment of the series. ROSE: I love the way you lay out the three levels of choice in your book, Beyond the PIG and the APE: unaware,…
I was introduced to “brainstorming” when I worked as a copywriter many years ago. Most ad agencies consider it an essential tactic for creating new campaigns. In the advertising world, brainstorming involves a copywriter and an art director sitting together in a room, where they lob headlines and images at each other in search of the perfect ad. When the…
This week we’re featuring a series of five conversations between Rewire Me founder Rose Caiola and Krishna Pendyala, life coach and author of Beyond the PIG and the APE. Below is the third installment of the series. ROSE: In your book, Beyond the PIG and the APE, you write about distinguishing between intuition and instinct. That can be very tricky.…
This week we’re featuring a series of five conversations between Rewire Me founder Rose Caiola and Krishna Pendyala, life coach and author of Beyond the PIG and the APE. Below is the second installment of the series. ROSE: I wanted to ask about the youthful idealism that you bring up in your book, Beyond the PIG and the APE. KRISHNA:…
If you are reading this because you, too, are still living at home, don’t feel bad. According to a recent study by Ohio State University, nearly one-third of people between the ages of 25 and 34 say that they’re either living with their parents or have recently done so. I happen to be one of them. I lost my job…
I first encountered Krishna Pendyala when my real estate company hired a financial firm from Pittsburgh to assist in money management. During a “getting to know you” meeting, I told them about Rewire Me and they told me about Krishna, their COO at that time, who is also a life coach with unique insights into the human condition. Krishna and…
Krishna Pendyala was one of a talented and lucky handful of Indian students to matriculate at the Indian Institute of Technology. An IIT degree was a ticket to a high-status, top-paying job—and it opened the door to emigration to the United States, where there were even more possibilities. At age 18, his whole life was laid out before him…
We’re moving closer to unraveling the mysteries of brain function, thanks to The BRAIN (Brain Research through Advancing Innovative Neurotechnologies) Initiative established by the Obama administration. The Initiative received a major boost on September 16, when the National Institutes of Health (NIH) approved initial areas of high-priority research to be supported by $40 million of its 2014 funding. The Initiative’s…
